Welcome to this week’s FWD. In the week of the 2020 Super Bowl we saw these ads compete to win the battle for share of social voice. All of the online giants took part, with Facebook pushing Groups, Amazon imagining a life #BeforeAlexa (and becoming the most watched ad on YouTube during the game) and US telco, Sprint, opting for a Dudewithasign in the crowd instead of a TV ad. Lastly, Planters tripped up with their attempts at a viral stunt.
- YouTube is a $15 billion a year business
- Pinterest brings AR to the platform showcasing a make-up trial tool
- News Corp has launched a news aggregator, Knewz to taking on dominant Google News
- WhatsApp looks to be launching Payments in 6 months
- Facebook launches a new hub for Community to drive Groups adoption
- Twitter rolls out conversation threads
- State of online presentation that Benedict Evans delivered at Davos
- Three tips for creating valuable AI experiences for consumers and brands
- Publishers are flocking back to ‘Live’ social shows
- How brands are using avatars
- Digital ‘walls’, space is the next frontier in personalisation
- Chipotle favours Tik Tok creator campaign to ATL
- Visualisation of the 57,000 satellites planned to launch between now and 2029
- This four year old’s song about a dinosaur broke the internet
- How to go viral on Tik Tok
- Deep fakes are overwhelmingly perceived as negative but they could offer up opportunity for new ‘synthetic’ content experiences according to these BBC experiments