Welcome to this week’s FWD. In the week of the 2020 Super Bowl we saw these ads compete to win the battle for share of social voice. All of the online giants took part, with Facebook pushing Groups, Amazon imagining a life #BeforeAlexa (and becoming the most watched ad on YouTube during the game) and US telco, Sprint, opting for a Dudewithasign in the crowd instead of a TV ad. Lastly, Planters tripped up with their attempts at a viral stunt.

Omnicom media network seals Google tech stack certificate

Omnicom Media Group is taking aim at performance media after becoming the first advertising agency network to be able to sell the full range of tools within Google’s ad tech stack. The group, which includes OMD UK, Manning Gottlieb OMD, PHD and Hearts & Science, said it is only the 11th UK company to receive the certification.

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