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MG OMD FWD 18th May

Hello and welcome to this week’s edition of FWD, which is fairly Google orientated due to the flurry of interesting IO conference announcements.

Android is updating its user privacy, along with wider Google IO announcements
Twitter tests subscription model with the launch of Twitter Blue
Pinterest ‘Idea Pins’, its first foray into user sharing videos on the platform
Google, Fitbit, and Samsung unite to reboot Android Watches

Where are we with wearables? Snap and Deloitte latest research here
Facebook shares latest trends on how its users celebrated Ramadan
How the Google – Shopify collaboration could be enough to take on Amazon

Spotify launches virtual concert streaming series
Dr Google launches AI tool to help diagnose skin conditions
Charlie Bit my Finger is no longer a YouTube sensation
Zoom Events will add greater IRL experience to virtual calls

How Social Media connectivity is becoming a key theme in forthcoming film releases
Instagram engagements did not increase despite more time at home
More on our holograms of the future, courtesy of Project Starline

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Advertising industry comes together to celebrate and support the re-opening of Cinema

MG OMD brokers a mass, cross-channel, contra deal to launch new ‘Remember Cinema’ campaign to celebrate the re-opening of cinemas after COVID-19 restrictions devastate industry*