NHS introduces vivid imagery from front line of crisis in latest ad

The NHS has launched a TV ad featuring scenes in intensive care and hard-hitting messaging, as the daily number of coronavirus cases and deaths continues to increase.

The spot, created by MullenLowe London, combines clips of typical scenes from the present moment – including police officers at a near-deserted train station, a delivery driver leaving shopping on someone’s doorstep and health workers wearing protective clothing – along with people taking part in #ClapForOurCarers from their windows. Media is handled by Mediahub and Omnigov, Manning Gottlieb OMD’s dedicated agency.

It represents a change of approach from the previous spot, in which chief medical officer Chris Whitty delivers a simple message to camera.

That said, the latest film, like its predecessor, features a voiceover from Mark Strong. He says: “Coronavirus is a national emergency – life-threatening for people of all ages, everywhere in the UK. To help save lives, stay home. Only go outside for food, health reasons or work – but only if you cannot work from home. Stay home. Anyone can get it and anyone can spread it – stay home. Protect the NHS front-line staff working to save lives.”

The work is accompanied by display and social media activity, the most stark of which reads: “If you go out, you can spread it. People will die.”

As of 9am yesterday (Thursday), there were 33,718 confirmed cases of Covid-19 in the UK, of which 2,921 have died. It remains likely that there are many more people in the population who are infected, but have mild symptoms or none at all.


The Charity is urgently asking for donations to fund its vital services and so it can be there for the older people of this country at their time of greatest need

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