Pinterest has revealed the 2019 winners of The Pinnacles, Pinterest’s creative advertising awards that celebrate the highest level of creativity, originality, strategy, insight, measurement and craft of the UK ad campaigns found on Pinterest over the past year.
With 16 awards given, The Pinnacles were open to businesses with creative ad campaigns that ran in the UK from September 2017 through December 2018. The winners include 12 jury awards that ad partners submitted as well as four special recognition awards, which were nominated by the Pinterest team based on the judge’s votes. This year’s jury was comprised of creative industry experts, in-house marketeers and Pinterest content creators.
Highlights of the winning campaigns include John Lewis & Partners who won three awards with Best Action Inspired for their Christmas Moments campaign that featured an autoplay video on how to dress a Christmas Tree; Best Moment Inspired, helping expecting parents with relevant and useful content; and Best for Inspiration, the top of the special recognition awards. Sainsbury’s creative use of the Max Width format earned them Best Video, and Bird’s Eye won Best Media Strategy and a commendation for The Community Choice Award, as voted by Pinterest’s user community, as well as Best Use of Repurposing for transforming existing materials from other channels into stand out, actionable and inspiring Pins. Sky Cinema won Best Engagement and Nissan won a commendation as Best Use of Trend Data as entertainment and auto continue to rise as two emerging verticals on Pinterest. And, The Conran Shop and Ted Baker won Best Use of Creative Format for going beyond the promoted Pin and creating personalised experiences using API and Pincodes in-store.
See the full list of winners and commendations below:
Best Creative Strategy:
WINNER – Beautiful Belle / By Estée Lauder UK / Manning Gottlieb OMD
COMMENDATION – Bailey’s Portfolio / By Bailey’s / Diageo / Dentsu Aegis Diageo Team
Best Media Strategy:
WINNER – Waffly Versatile / By Birds Eye / Zenith Performics / Recipe Advertising
COMMENDATION – Garden Shades / By Cuprinol / Mediacom / BBH
Best Brand Results:
WINNER – Tie the Knot / By Ted Baker / Blue Robot
COMMENDATION – Made by the Sea / By Talisker Whisky / Diageo / Dentsu Aegis Diageo Team
Best Engagement:
WINNER – Life Itself / By Sky Cinema / Altitude / Mediacom
COMMENDATION – Home Launch / By River Island / Studio Blvd.
Best Idea Series:
WINNER – 3 Ingredients / By Tesco / Mediacom / Cedar Communications
Best Customer Journey:
WINNER – Mother’s Day / By Boots / Mediacom / Ogilvy
COMMENDATION – Tie the Knot / By Ted Baker / Blue Robot
Best Moment Inspired:
WINNER – With You Every Step of the Way / By John Lewis & Partners / Manning Gottlieb OMD / adam&eveDDB
COMMENDATION – Garden Shades / By Cuprinol / Mediacom / BBH
Best Action Inspired:
WINNER – Christmas Moments / By John Lewis & Partners / Manning Gottlieb OMD / adam&eveDDB
Best Use of Trend Data:
WINNER – Kitchen Trends 2018 / By B&Q / Wavemaker / Good Relations
COMMENDATION – Power Your Passion / By Nissan / Manning Gottlieb OMD / TBWA
Best Use of Video:
WINNER – Free-From Christmas / By Sainsbury’s / Gravity Road / PHD
Best Use of Creative Format:
WINNER – Pinterest x London Design Festival / By The Conran Shop / Genie Goals
COMMENDATION – Tie The Knot / By Ted Baker / Blue Robot
Best Use of Repurposing:
WINNER – Waffly Versatile / By Birds Eye / Zenith Performics / Recipe Advertising
Special Recognition Awards by Nominations
Community Choice:
WINNER – Small Space / By Made.com
COMMENDATION – Shall We? / By Gordon’s Gin / Diageo / Dentsu Aegis Diageo Team
COMMENDATION – How To Series / By IKEA UK / Vizeum / iProspect / Proximity
COMMENDATION – Waffly Versatile / By Birds Eye / Zenith Performics / Recipe Advertising
COMMENDATION – 3 Ingredients / By Tesco / Mediacom / Cedar Communications
Best Newcomer:
WINNER – Cath Kidston / Social Chain
COMMENDATION – River Island / Studio Blvd.
Best Creative Evolution:
WINNER – Boots / Mediacom / Ogilvy
COMMENDATION – notonthehighstreet.com
COMMENDATION – Lifesum
Best for Inspiration:
WINNER – John Lewis & Partners / Manning Gottlieb OMD / adam&eveDDB
This article was originally published by Pinterest.