Waitrose has launched its Christmas campaign for 2021, created by Adam & Eve/DDB with media planning and buying from MG OMD.
The fun-filled 60-second TV spot showcases why “the best bit of Christmas is the food”, no matter the time, place, or occasion.
“Food plays such a wonderful role in creating those special moments, and we know how incredibly important this Christmas is to so many people after we were unable to have all of our family and friends around us last year,” says Waitrose customer director Martin George. “We felt feasting and celebrations deserved the spotlight in this year’s campaign.”