manninggottlieb's thoughts

10 Nov 2025 / Manning Gottlieb OMD

With Q4 in full swing and 2026 being an IPA year, effectiveness has never been more front of mind. But what truly makes an IPA Effectiveness Award-winning case? We sat down with the experts to find out...

4 Sep 2025 / Manning Gottlieb OMD

The Golden Half isn’t one sprint to 25 December. It’s a sequence of retail rhythms, each with its own audience and opportunity. Brands that only plan for Christmas risk missing out.

21 Aug 2025 / Manning Gottlieb OMD

“Just make it go viral.” We’ve all heard the brief. But virality doesn’t always equal value. Ideas that work in culture aren’t conjured, they’re crafted — built on detail, human nuance and the moment they land in. That’s what turns a gag, a billboard or a debate into earned media with real impact.

12 Aug 2025 / Manning Gottlieb OMD

The retail landscape is moving fast. Shoppers are starting earlier, spreading their spend, and looking for more than just Christmas magic. Consumer attention is fragmented, confidence is mixed, and competitive noise is louder than ever. Brands that cling to the old playbook risk missing out on new audiences, new moments, and new growth.

23 Nov 2022 / Manning Gottlieb OMD

John Lewis has always been focused on helping customers meet life’s challenges. Putting happiness and joy at the heart of everything they do.