The MG OMD blog covering all thoughts, news and views.
The retail landscape is moving fast. Shoppers are starting earlier, spreading their spend, and looking for more than just Christmas magic. Consumer attention is fragmented, confidence is mixed, and competitive noise is louder than ever. Brands that cling to the old playbook risk missing out on new audiences, new moments, and new growth.
John Lewis has always been focused on helping customers meet life’s challenges. Putting happiness and joy at the heart of everything they do.
Waitrose Christmas Advert highlights the care of our farmers, growers, producers, artisan suppliers, and Partners - all who feature in this years ad.
John Lewis & Partners has unveiled its 2022 Christmas ad, which forms part of its long-term commitment to help young people in the care system enter employment.
The charity GambleAware today announced the appointment of Lucky Generals and OmniGOV at MG OMD as their new respective creative advertising and media planning and buying agencies.