John Lewis has always been focused on helping customers meet life’s challenges. Putting happiness and joy at the heart of everything they do. In September, John Lewis launched their new brand promise ‘For all life’s moments’. They were looking for a brand partner that could bring them closer to the people they want to reach while inspiring them to find joy in simpler moments.
Enter WeAre8, a new social platform that celebrates and champions good in the world. The ground-breaking social app and digital advertising platform has an innovative business model that values people when they watch ads, contributes to climate solutions across the world, and supports the charities that mean the most to their 8Citizens and brand partners.
MG OMD, WeAre8, and John Lewis united as a force for good – collaborating to empower people to make a positive impact every time they watched the new ‘For all life’s moments’ ad.