By Tim Pritchard, Executive Director, Joint Head of CREATE
Hello and welcome to FWD, where we take a look at the latest and greatest digital trends from this week.
- Amazon is suing several TikTok and Instagram influencers over the selling of counterfeit luxury goods
- Snap has enabled food and wine label scanning in Snapchat and launched Astrological Profiles
- Instagram have added Reels and Shop to all user home screens and confirms that ads are coming to Reels
- WhatsApp has also got a Shop icon to enable conversational commerce
- TikTok tests letting users raise money for charity on their profiles
- Playing video games is actually good for us and esports could save US colleges
- Meditation app Calm has been boosted by it’s CNN election night sponsorship
- Amazon are using AI to infer intent in Alexa commands
- Google has created a virtual scavenger hunt, hiding 40 movies in Google Maps to promote Mobile Cinema on Pixel
- Facebook launches new content series on Messenger and Instagram using the Watch Together feature
- There’s an online chess boom thanks to the Netflix show The Queen’s Gambit
- Netflix is trialling TikTok style stories with Fast Laughs
