- Apple has partnered with Linkfire to provide podcast creators with better subscription analytics, including who is really paying for their shows
- YouTube has published principles for partnering with the music industry on AI technology, ensuring fair compensation for creators
- Google Ads opens up wider beta access to its Demand Gen product and indicates it will start to replace Discovery campaigns from October
- Amazon Sponsored Product ads will now appear on third-party premium apps and websites, including Pinterest, Buzzfeed and Hearst Newspapers, increasing reach and potentially addressing attribution challenges
- Instagram is piloting a new multi-advertiser format that groups together sponsored posts from different businesses, displayed between Reels
- TikTok has published its 2023 holiday guide, including how users are increasingly using the platform as a trend-based search engine
- Google’s 2023 YouTube Culture and Trends Report identifies 3 trends to help marketers understand today’s video culture
- Vans becomes the first fashion company to reach over 100 million Roblox visitors in its virtual skatepark and skate shop, Vans World
- TikTok announces the winners of the first UK Book Awards as chosen by #BookTok
- Google has responded to safety concerns regarding its Performance Max product after being accused of improperly tracking children for targeted advertising purposes in a study by Adalytics
- A U.S. District Court has ruled that AI-generated art can’t be granted copyright protection, highlighting the distinction between human creativity and algorithmic creations