By Fred Barnes, Head of Paid Social
Hello and welcome to this week’s edition of MG OMD FWD.
- Facebook News is launching in the UK and several major publishers including The BBC, Channel 4 and The Guardian have signed deals to provide content
- Twitter have announced a pilot allowing users to flag misinformation. The pilot programme, called Birdwatch, is being trialed in the US this month
- Google claim privacy-proof ad targeting options they are testing are just as effective as cookie-based approaches. However, competition concerns continue to linger
- Snapchat’s Head of Sports Partnerships, Anmol Malhotra has revealed how the Covid-19 crisis moved Snapchat back to its core purpose
- Pinterest are testing new AR capabilities as they look to further boost their commerce offering
- TikTok release Q&A function allowing creators to seamlessly engage and interact with fans
- Changes to WhatsApp’s T&Cs have catapulted rival services such as Signal into the spotlight. However, rapid growth has exposed growing-pains facing the fledgling messaging app, The Verge investigates
- The NY Times take a look at why Big Tech has found itself policing free speech