By Fred Barnes, Head of Paid Social

Hello and welcome to this post-bank holiday blues edition of MG OMD FWD. As always please do get in touch if you want to find out more about any of the topics covered.

  • Instagram announce changes to it’s content algorithm to ensure it does not un-intentionally favour certain view-points during the recent Gaza conflict
  • The European Commission cite an ‘anti-vaccine campaign’ playing out on social media as a catalyst for more regulation of the key players
  • Amazon agrees deal to buy James Bond studios MGM for a paltry $8.45bn
  • Facebook-owned WhatsApp goes back on their announcement that users who fail to accept an updated privacy policy would see limited functionality in the app
  • The Pinterest engineering team take a look at the evolution of search on their platform, and announce that the platform now sees over 5 billion searches every month
  • Facebook release their latest CSER report for Q1 2021 showcasing their efforts to remove un-safe and harmful content from their platforms
  • Meanwhile the Facebook-commissioned independent report examining their CSER, conducted by an independent advisory group and published by Yale Law School, has also been released and suggests there is more work to be done
  • Facebook take an in-depth look at how MMM can be used to look at cross-channel attribution in an increasingly privacy-focused world
  • Twitter are reportedly working on Emoji-style reactions for Tweets
  • Facebook & Instagram offer users the choice to hide like counts in an effort to reduce anxiety and social pressure for some users
  • BBC Technology look at how buying a pink NFT cat turned into a crypto-currency nightmare.
  • Europe’s cookie consent reckoning is nearly upon us, according to Tech Crunch.
  • Still confused by Google Privacy Sandbox? No idea what a FLoC is? Wired explain all in this helpful article


MG OMD FWD brings together the latest digital and tech headlines, insights, cool stuff, and deep reads into one place so you always stay ahead of the curve.

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