By Tim Pritchard, Executive Director, Joint Head of Create
Hello and welcome to this week’s edition of MG OMD FWD.
- Sporting bodies, publishers and journalists took part in a weekend long social media boycott aimed at increasing pressure on social platforms to #StopOnlineAbuse
- Yahoo and AOL are being sold to a private equity firm who see sport and finance as the key to success
- Twitter will open Spaces, it’s audio chat functionality to anyone with over 600 followers
- Apple and Epic Games are in court over the dispute that saw Fortnite removed from the app store. Read the 4 key learnings from day one
- Facebook and Instagram are working on influencer marketplace and commerce capabilities that could significantly change the industry
- An increasing number of brands are looking at starting their own esports leagues rather than just sponsoring them
- TikTok influencers are heading to Hollywood
- Publishers are turning to brand metrics as a post-cookie measure of effectiveness
- Cheugy is the new basic
- Facebook has launched Emotional Health, a resource to aid mental health and to coincide with Mental Health Awareness Month
- Instagram adds captions for Stories and soon Reels
- AI can help identify and map birdsong and even uncover illegal poaching
- Google is working on a project to create ‘fly throughs’ from a single image
- The Power and Pitfalls of Gamification
- What now for eCommerce in the UK after it outpaces the US in online retail adoption