MG OMD FWD 6th January

  • Apple becomes the first US company to reach a $3tn valuation (before slipping back to a $2,990,000,000,000 valuation later in the day)
  • Facebook announce Outcome-Driven Ad Experiences (ODAX) a simplified approach to the campaign objectives that are available on their ads platform
  • Google splash out $500m to boost cloud security by acquiring Israeli tech start-up Siemplify
  • Twitter meanwhile are offloading MoPub, their mobile ad platform, in order to focus on their core advertising offering
  • Social Media Today take a look at the areas of focus for Instagram in 2022 (hint – they’ve still got one eye over their shoulder)
  • TikTok release useful insight into the power of audio at aiding advertising performance citing research that shows ad recall can increase by over 8x when distinctive brand sounds are leveraged in ads
  • Hootsuite pick their top social media trends for 2022
  • A man from Northern Ireland has spent six years building a working replica of the BBC Ceefax pages
  • Instagram will soon begin offering the users the option to display their feed in chronological order just like the good old days
  • Ever fancied controlling a tractor using only your smartphone, well now you can thanks to an unlikely appearance by John Deere at the CES
  • Will the Elizabeth Holmes verdict change Silicon Valley? The Verge argue probably not

MG OMD FWD 22nd December

Hello and welcome to this week’s festive and final edition of MG OMD FWD for 2021. It’s been one hell of a year for all things digital. So, allow us to gift wrap one final edition of MG OMD FWD before you all head off for mince pies and mulled wine.

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