MG OMD FWD 6TH JANUARY

By Mark Linnett, Client Account Director, Digital

Hello and welcome to the first FWD of 2021.

To get you started here’s a recap of what we saw in 2020. As well as a few tech trends to expect this year. Alternatively, here are the big tech questions we’re faced with in 2021.

And in case you missed it, here’s the 300 drone and firework takeover of London to see in the new year.

Happy New Year everyone!

As a new era begins, another ends. Let’s raise a glass to Adobe Flash Player as it is finally laid to rest
Twitter has acquired social broadcasting app Breaker
Spaces is the new Twitter feature that allows users to join audio only virtual rooms
You will soon be able to dress your Snapchat Bitmoji character in your favourite fashion retailers’ items, in a bid to boost their eCommerce efforts
Amazon have bought Wondery, in an attempt to break into the podcast market

4bn voice and video calls were made on New Year’s Eve 2020 via WhatsApp. A new record!
Omnichannel shopping (both online and in-store) grew by 50% last year
Nearly half a billion users played Among Us in November
8 investors discuss social gaming’s biggest opportunities in the years ahead

Ever wanted a personalised message from Carole Baskin, Paul Chuckle or Kerry Katona? Well Facebook is reportedly working on their own version of Cameo, the popular personalised celebrity video service, called Super
The rumoured Apple self-driving car is still a thing! Expect it to hit the streets by 2024
Ikea has produced in-store mock PS5 and Xbox Series X consoles to help buyers when looking for a new media cabinet

Here are some of the coolest and craziest ventures to expect in 2021. Including AI tasting, AI smelling, mixed reality broadcasting, new media, organ chips and many, many more
2021 and Beyond: What is in store for retail?