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MG OMD FWD 6TH OCTOBER

Hello and welcome to FWD.

In the first full week of Black History Month in the UK, we’ve seen Instagram’s #ShareTheMic initiative to celebrate Black women, TikTok celebrate Black heritage with #MyRoots, and Bumble are celebrating the joy and power of Black love in Britain with #MyLoveIsBlackLove.

Google announces extended plans to pay news providers
Instagram extends shoppable formats to IGTV
Snap looks to build out its original content with a raft of docuseries
Tech giants come together in a commitment to end hate speech
Spotify launches Spotify Pumped, personalised HIIT workouts
TikTok adds Duet, a function to help collaborations
Twitch launches Soundtrack, rights cleared music for their creators

80% of UK Amazon shoppers intend to buy on Prime Day
Marketers are planning on upping influencer spend in 2021
7 trends from Google to inform your Christmas strategy

The history of the self portrait told by the New York Time in beautiful UX
Forget singing to Shazam, Spotify helps you find lyrics straight away
Face mask emojis are getting a happiness upgrade
Amazon launches an indoor flying drone to alert you to house intrusions

Are we witnessing the end of the American Internet?
How to introduce empathy into tech culture and ‘fix Silicon Valley’
The Zoom effect, why plastic surgery may grow due to the pandemic

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MG OMD FWD 1ST OCTOBER

MG OMD FWD brings together the latest digital and tech headlines, insights, cool stuff, and deep reads into one place so you always stay ahead of the curve.