- Apple buys AR startup shortly after unveiling its high-end AR Vision Pro
- Twitter gets the new boss to start early after their head of trust and safety walked last week
- TikTok testing out ‘Tako’ an in-app AI chatbot to answer questions and help users with recommendations
- Adidas is putting the Kanye YEEZY partnership stock back on the market with a social cause funding angle – an interesting approach to a partnership that ended so poorly
- It continues to be tricky for brands to navigate highly charged discussions without alienating a customer base – Innocent Drinks latest effort a clear example of this.
- New report suggests that consumers are far more swayed by UGC than influencers
- Optimism about AI seems to be on the rise as more people use it
- Riot and Coke collab to bring an exclusive drink to gamers claiming they cracked the way experience points taste in real life
- Heinz to honour the ‘irrational fan’ love in the first unified global brand platform
- The best AI features Apple announced at WWDC 2023