Blog
The MG OMD blog covering all thoughts, news and views.
MG UNLOCKS: The Era of Intelligent Growth
Missed MG UNLOCKS this year? Our CEO reflects on the day's conversations, the common challenges among marketers and why people actually matter more than ever.
5 Takeaways from Talking Inclusive Planning at Advertising Week Europe 2026
Discover Jordan Golding, Planning Business Director, DEI at MG OMD's five takeaways from his panel with MEFA at Advertising Week Europe 2026
A Different Kind of Flight Plan: Reflections on the WINGS Panel with British Airways
Our CEO Kat Bozicevich chaired a panel in honour of International Women’s Day, hosted by our client British Airways. This year’s theme, Give To Gain, focused on the power of reciprocity and support in building leadership and opportunity. The discussion explored the moments that shape careers, the role of sponsorship and succession, and how leaders can create environments where women, and future leaders more broadly, can thrive.
Bringing You The Difference
With January drawing to a close, 2026 already has no shortage of change, opinions and possibilities. This industry that has always evolved, but the pace, complexity and volume of change we’re seeing now makes perspective more valuable than ever. We have access to the most information in history. The challenge lies in deciding what matters, and what to do about it.
From Good to Gold: What it takes to win an IPA Effectiveness Award
With Q4 in full swing and 2026 being an IPA year, effectiveness has never been more front of mind. But what truly makes an IPA Effectiveness Award-winning case? We sat down with the experts to find out...
Designing for Reality, Not the Average
Advertising has long designed for “the average consumer” — but what if that average doesn’t exist? In his latest piece, Chief Effectiveness & Analytics Officer Rob Beevers argues that the next leap in effectiveness will come from designing for reality, not reassurance — and recognising that difference can be where true growth lives.
